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Out Of Africa Into Asia

D 12 September 2010     H 00:39     A Corine/Dead     C 0 messages

A brand started by Bono and his wife to boost African manufacturing now produces mainly in China

By: Rachel Dodes

Five years ago, U2 front man Bono and his wife, Ali Hewson, founded fashion brand Edun with the lofty mission of revitalizing apparel manufacturing in sub-Saharan Africa.

But when Edun designer Sharon Wauchob unveils her new vision for the label Saturday, most of the clothes on the runway — some featuring African touches like beads from Kenya — will be produced in China.

Read on

View online : The Wallstreet Journal

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